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Attend MarTech, Where Marketing, Technology & Management Converge.How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization. Millennial Marketing: Getting Their Attention Through Intent.
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The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the dinner table. Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort.The social network denies the trend but has been making more efforts to prompt conversation. Global Web Index survey shows a steep year-over-year drop in people’s sharing activity on Facebook. Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.